Business

Turning today's opportunity for a transformative and sustainable business

Turning today's opportunity for a transformative and sustainable business

With the emergence of the new COVID-19 variants and imposed community quarantine, businesses are back to either halting their operations or implementing remote work once again. Some experts believe that this is a never-ending cycle of lockdown not until authorities have controlled the virus—which may be a distant end from now.

In 2020, many perceived the situation as a large-scale experimental run on work-from-home to carry on their business operations. It was the time for reinventing business models and redeveloping strategies to thrive and survive. But it was also the year that blindsided some businesses—a year of survival. “As long as we are still experiencing the impact of the COVID-19 pandemic, situations are unpredictable. There are many eventualities we will face. As a business leader,  one needs to be prepared and ready to adapt to the lockdown and business conditions,” said Bong M. Paloma, EVP for technology, Sales, and Marketing of AMTI, a recognized diversified ICT company in the Philippines and a Digital Transformation enabler.

However, 2021 is the opportunity to reassess what worked and what did not. It is time to form a strategic vision for the longer term and be ready for any unprecedented change. Creating a plan for a successful and future-proof business to weather any storm that will come is critical at this point. How can business leaders take advantage of the situation today, turn it into an opportunity, and make it sustainable?

Embrace change and look ahead

Change is inevitable, and we will see a future that continues to progress to ease our lives and work. But in business, the blueprint for change to happen requires a business leader who has a transformative mindset to lead the way forward. Today, change is not all about resiliency but the ability to transform thinking long-term goals.  The workplace has changed, and it will not go back to what it used to be in the pre-pandemic era. As business leaders look ahead, they should develop long-term strategies, invest in digital technologies to enable a virtual workplace, empower innovation to better cope and sustain their business in the future.

Address and understand the needs of your employees and customers

The focus of today’s new economy is addressing both the needs of the digital workforce and consumers. As businesses accelerate digital transformation, so does employee and consumer behavior. The demand for digital experience is increasing more than ever. Employees are now more confident working remotely or hybrid than fully returning to their physical workplaces. They have realized excellent productivity outcomes while working remotely and hesitation to work outside because of the possible health risks. While consumers now are more accustomed to using digital platforms to purchase goods and services for convenience and safety. With all these shifted behaviors, businesses need to mirror this change with new remote work policies, productivity measurements, digital tools, and automated systems to address the needs of digitally enabled employees and customers.

Be innovative and leverage technology

One of the things the pandemic taught us is to be innovative to continue business and meet market demands in times of crisis. Some business owners supported this innovation by leveraging technologies to deliver a digital and contactless experience for customers and employees—which is a vital and top priority in today’s situation. Technologies such as cloud and remote work devices and tools (reliable, powerful, and portable laptops, desktops, printers, and strong internet) helped businesses modernize their IT environment and make it manageable to accommodate the needs of a distributed workforce.

We are now in the era of the “future of work” we perceived in the past before the pandemic. Businesses need to mirror and respond to the new economy and social conditions to keep their business going and be top of the game.

AMTI, together with HP, helps businesses adapt to the modern workstyles and stay connected to succeed in today and tomorrow’s business environment. One of HP’s suitable devices to power and meet the current workstyle is the HP ProBook laptops powered with 11th Gen Intel® Core processors that are light, compact, and durable. Hence, you take your work anywhere letting you connect and collaborate seamlessly. These laptops also deliver commercial-grade performance and security, best for remote work productivity.  Security features include HP Sure Start, HP Sure Click, HP Privacy Camera, and HP Sure View, to name a few. Work efficiently and securely, from anywhere, with HP ProBook laptops powered with 11th Gen Intel® Core processors.

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