New York beauty brands glam up Pinays in afternoon rooftop party
MANILA, Philippines — With its a full-range of affordable salon-quality products, New York beauty brands Eva NYC and Kiss New York glammed up Filipinas in a rooftop party recently held at the Sky Park in SM Aura Premier, Bonifacio Global City.
Born in Brooklyn in 2012, Eva NYC empowers women one strand at a time with a full line of styling tools and hair care products.
Kiss New York, meanwhile, brings professional salon treatment directly to the consumer with a collection of products that are easy to use at home, or on the go.
Social media personalities attended the brands’ launch. Bannering Eva NYC are the #EvaElites, composed of Jayda Zaragoza, Sarah Carlos, and Alyssa Gibbs. Kaila Estrada, Jennica Sanchez, and Arisse de Santos formed the #KissKlique for Kiss New York.
Tony Chua, president and CEO of iFace Inc., the exclusive distributor of the Eva NYC and Kiss New York in the Philippines, and Angela Goyena, the group’s General Manager, were present to greet the guests.
The panoramic venue was adorned with hanging patio lights to go with the sunset ambiance and good music. Cushions and table arrangements carried design touches of the brands' colors: pink for Eva NYC and red for Kiss New York.
Surprise performances, hairstyling corners, and a lot of fun in store at the event, typical of a chic New York rooftop party.
Eva NYC & Kiss are available in select Watson’s and SM Stores nationwide. Eva NYC & Kiss products are also available at www.beautybeat.ph.