McDonald's flips golden arches to a 'W' for women's day
Motorists make their way past a McDonald’s restaurant with a flipped Golden Arches sign on Thursday, March 8, 2018, in Lynwood, California. McDonald’s has temporarily flipped its famous Golden Arches to look like a “W,” a move it says it made to recognize International Women’s Day, which is being celebrated every year on March 8. (AP Photo/Amanda Myers)
NEW YORK — McDonald’s has temporarily flipped its famous golden arches to look like a “W” — a move it made to apparently recognize International Women’s Day.
The upside-down logo appeared on Thursday on the fast-food giant’s website and social media accounts. It also flipped the arches at one restaurant in Lynwood, California.
McDonald’s said that at about 100 of its 14,000 restaurants, packaging and worker uniforms had the flipped logo.
McDonald’s also said six out of 10 of its restaurant managers are women and it wanted to honor their accomplishments.
The company, based in Oak Brook, Illinois, said it was the first time it has flipped its golden arches logo since it first appeared at a restaurant six decades ago. /kga