Lifestyle

HOW EUROPEAN FASHION AND BEAUTY BRANDS UNITE IN THE FIGHT AGAINST COVID-19

HOW EUROPEAN FASHION AND BEAUTY BRANDS UNITE IN THE FIGHT AGAINST COVID-19

By REY ROBES ILAGAN

After Moët Hennessy – Louis Vuitton SE (LVMH) turned three of its perfume factories into facilities for the manufacturing of free hand sanitizers, the luxury conglomerate also donated $2 million to Red Cross China. This move by LVMH has paved the way for other large fashion and beauty businesses to give back to the community.

In Italy, where the pandemic rages, with more than 41,000 cases resulting in 3,405 confirmed deaths, big names in fashion have come together to support the efforts in curbing the spread of the disease.

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Miuccia Prada, through its parent company Prada S.p.A., announced funding for two new intensive care units (ICU) in three of Milan’s hospitals, namely Sacco, San Rafaelle, and Vittore Buzzi. Giorgio Armani donated $1.4 million to Milan and Rome hospitals, as well as to the Italian Civil Protection agency directly responding to the outbreak. Gucci’s chief executive officer Marco Bizarri donated more than $100,000 to Emilia-Romagna hospitals situated in central-northern Italy, where many infected patients reside.

Donatella Versace with daughter Allegra, pledged €200,000 to the ICU of Milan’s San Raffaele hospital. “In times like this, it is important to be united and support however we can to help all those who are in the front lines, fighting every day to save hundreds of lives,” Versace wrote on an Instagram post. “Our hearts go out to all those who have been affected by this disease, and to all the doctors and medical staff who have been working heroically non-stop in the past weeks in the effort to take care of our loved ones. This is when we, as members of society, need to stand together and care for one another.”

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In Sweden, H&M, through its non-profit H&M Foundation, committed $500,000 to a first-of-its-kind COVID-19 Solidarity Response Fund, supporting the work in prevention and detection of the pandemic. The donation made by the label will support World Health Organization’s (WHO) global efforts in curbing the spread of the virus, as well as to ensure patients and frontline workers get the care and protection they need.

The growing COVID-19 pandemic affects us all and the WHO is doing an extremely important job of leading and managing this global effort,” said Karl-Johan Persson, H&M Foundation board member. “We hope that more organizations and individuals want to join and help, as donations to the COVID-19 Solidarity Response Fund are essential to meet funding needs in this fast-moving situation.”

In Paris, beauty major L’Oreal offered its factories to produce hand sanitizers with its own La Roche-Posay and Garnier brands leading the way. L’Oreal also pledged €1 million to partner associations helping the disadvantaged during the crisis. “In this exceptional crisis situation, it is our responsibility to contribute in every possible way to the collective effort,” said L’Oréal chairman and chief executive officer Jean-Paul Agon. “Through these gestures, L’Oréal wishes to express its appreciation, support and solidarity with all those who mobilize with extraordinary courage and abnegation to fight against this pandemic.”

Tags: Allegra Versace, Beauty, Donatella Versace, Fashion, France, Giorgio Armani, Gucci, H&M, Italy, Jean-Paul Agon, Karl-Johan Perrson, Louis Vuitton, LVMH, L’Oréal, Marco Bizarri, Milan, Miuccia Prada, Paris, Prada, Stockholm, Sweden, Versace